19
Jan

the new air jordan commercial and more

   Posted by: Fan   in Interesting

一直很喜欢air jordan的广告
觉得又有创意又懂得煽情
比如这个去年的广告–”Let your game speak”
看着一个个MJ的经典镜头通过小孩子们来重现
觉得nike炒冷饭的功力真的是很深厚（国内的创意公司要多学学）
知道是冷饭我还吃的很爽


下面说说现在在电视上的新广告–”It’s not about the shoes”
这个又是nike惯用的另一种手法—“明星群体效应”
虽然里面没有MJ那种档次的超一流star
但是从NBA到NFL到MLB到Boxing
一流star还是抓了一批
尤其今年Boston Celtics “big three”重现
T.O.在Dallas表现出色
及时把他们推向前台
加上复古的明星高中时期录像
很是不错


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This entry was posted on Saturday, January 19th, 2008 at 8:45 pm and is filed under Interesting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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NBA，There Can Only Be One, commercial, LeBron James, Kevin Garnett,Kobe Bryant, Shaquille O'Neal, 广告 | 张三儿道炕亩™
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[…] 另 另一个很会拍广告的是Air Jordan 很煽情 以前贴过一些 […]

April 10th, 2008 at 11:46 pm

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