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the new air jordan commercial and more

一直很喜欢air jordan的广告
觉得又有创意又懂得煽情
比如这个去年的广告–”Let your game speak”
看着一个个MJ的经典镜头通过小孩子们来重现
觉得nike炒冷饭的功力真的是很深厚（国内的创意公司要多学学）
知道是冷饭我还吃的很爽

下面说说现在在电视上的新广告–”It’s not about the shoes”
这个又是nike惯用的另一种手法—“明星群体效应”
虽然里面没有MJ那种档次的超一流star
但是从NBA到NFL到MLB到Boxing
一流star还是抓了一批
尤其今年Boston Celtics “big three”重现
T.O.在Dallas表现出色
及时把他们推向前台
加上复古的明星高中时期录像
很是不错

Post a comment — Trackback URI RSS 2.0 feed for these comments This entry (permalink) was posted on Saturday, January 19, 2008, at 8:45 pm by Fan. Filed in Interesting and tagged , .

One Comment

  1. j

    It’s about knowing where you’re going,
    not forgeting where you started
    it’s about having the courage to fail
    not breaking when you are broken
    taking everything you’ve been given
    and making something better
    it’s about work before glory
    and
    what’s in side of you
    is doing what they say you can’t
    it’s about being
    what you’r born to be

    become legendary

    Zan!

    Posted on 23-Nov-08 at 10:45 pm | Permalink

One Trackback/Pingback

  1. NBA，There Can Only Be One, commercial, LeBron James, Kevin Garnett,Kobe Bryant, Shaquille O'Neal, 广告 | 张三儿道炕亩™ on 10-Apr-08 at 11:46 pm

    [...] 另 另一个很会拍广告的是Air Jordan 很煽情 以前贴过一些 [...]

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